Mattel have recently launched a Tattooed Barbie doll with a Flower Tattoo on her chest and a Tiger on her back! Maybe the ‘Tokidoki’ Barbie is a reflection of our social shift in perceptions & attitudes toward having Tattoos. Recent statistics show that 1 out of 4 Americans aged between 18 & 50 years have Tattoos and that trend is probably similar worldwide. Mattel say that the doll won’t be sold in stores but is being marketed to adults a collector’s item. One Parent’s comment was, “The doll may reflect some part of adult life – but what’s next, Rehab Barbie and Wife Beater Ken!!” We have observed that ever increasing – tasteful, good quality Skin Art is being embraced by discerning “middle class” members of modern society. No longer is there a stigma of Tattoos being associated only with Criminals and Sailors, as was the case many years ago!